Signature Chicken Inasal

Savor the Authentic
Flavors of Bacolod

Indulge in our signature Chicken Inasal, grilled to perfection — a taste that captures the vibrant spirit of Negros Occidental.

Masskara Chicken Inasal storefront at sunset, with a MassKara mask beside the entrance
Masskara Chicken Inasal La Salle Avenue logo with a Breaking News banner
Branch update

Longer hours at La Salle Avenue

We heard you. Starting Monday, August 24, 2026, our La Salle Avenue branch stays open later.

Mondays to Thursdays 10AM – 9PM
Fridays to Sundays 10AM – 10PM

Hours at our seven other branches are unchanged. See all locations

A plate of chicken inasal with garlic rice, skewers and calamansi Photo by Bacolod Blogger Sigrid
Masskara moment
INASAL

Tangy, vinegary, slightly sweet
Best dipped in soy sauce with some heat
From crushed siling labuyo, Sinamak too
And calamansi, just a few drops will do

Add chicken oil to your piping hot rice
This isn't a requisite, just great advice
Now everything's ready for you to enjoy
Your Inasal, dipping sauce and rice with oil

As soon as you take a bite of this orange affair
Orange due to the oil and the Annatto in there
You'll be transported to a calm, peaceful place
Where all of your worries, are gone or replaced

By feelings of rapture and gastronomic delight
At the taste of this Inasal, upon every bite
And there's always this sadness as soon as you're done
When the chicken on your plate is now all but gone

Good thing you can always come back for more
In the City of Smiles, it is not just a lore
The Inasal we enjoy, wherever we roam
Carries our hearts, it's the flavors of home
— Patricia Sy-Gomez, multi-awarded writer

Experience the True Taste of Bacolod

Discover the unparalleled essence of Bacolod's culinary heritage at Masskara Chicken Inasal, where the city's unique flavors shine through in every bite. Hailing from the birthplace of chicken inasal, our dishes capture the vibrant spirit of Negros Occidental with a symphony of tangy calamansi, aromatic annatto, and a hint of smoky sinamak vinegar — elements that set Bacolod's version apart.

Here, we honor time-tested recipes passed down through generations, marinating our premium chicken in a secret blend that infuses tenderness and depth, grilled over open flames for that irresistible char and juiciness. For those who truly appreciate the art of authentic chicken inasal, Masskara is the ultimate destination.

Connoisseurs seek us out for our unwavering commitment to quality, using only the freshest local ingredients to deliver a taste that's pure Bacolod — crispy skin, succulent meat, and flavors that transport you straight to the bustling streets of the City of Smiles.

Reserve a Table
Masskara Restaurant interior - Experience the true taste of Bacolod

The Perfect Place for All Occasions

Step into our restaurant and experience the warmth of Bacolod — where history, culture, and flavor come together.

Reclaimed wooden panels from old Bacolod houses

Heritage Walls

Lining our walls are wooden panels reclaimed from old Bacolod houses, their distressed and faded paint still visible in layers of history—subtle cracks and weathered hues evoking the charm of traditional Filipino homes passed down through generations.

Adorning every corner are vibrant decors that pay homage to Bacolod's iconic Masskara Festival, infusing the space with the city's joyful spirit and cultural pride.

Paintings of elaborate MassKara festival costumes

Festival Art

Paintings of elaborate festival costumes burst with colors—feathers, sequins, and swirling patterns capturing the energy of street dancers in mid-twirl.

Intricately crafted MassKara masks

More Than a Meal

Whether you're celebrating a milestone, hosting a family reunion, or simply enjoying a meal with friends, Masskara Chicken Inasal offers the perfect setting. Our warm hospitality, combined with the rich flavors of Bacolod, ensures every visit becomes a cherished memory.

Warm and inviting restaurant atmosphere

Warm Ambiance

Every corner of Masskara Chicken Inasal tells a story — from the warm glow of ambient lighting to the carefully curated artworks that celebrate Negrense heritage.

Restaurant interior with festival decorations

Smiling Masks

Intricately crafted masks, reminiscent of those worn during the annual celebrations, hang as focal points throughout the restaurant. Their smiling faces evoke the festival's theme of resilience and happiness, serving as a constant reminder of the indomitable spirit of the people of Bacolod.

Guests at our table

Familiar Faces, Same Inasal

Guests who've pulled up a chair with us — and stayed long enough to pose with the crew who cooked for them.

Senator Bam Aquino with the Masskara Chicken Inasal team outside the restaurant
Senator of the Philippines Bam Aquino With the team at our storefront
Pia Wurtzbach with the Masskara Chicken Inasal crew in front of the MassKara mural
Miss Universe 2015 Pia Wurtzbach With the crew, by the MassKara mural
Martin Nievera with the Masskara Chicken Inasal team at the La Salle branch
Concert King of the Philippines Martin Nievera With the team at our La Salle branch
A plate of chicken inasal with garlic rice, skewers and calamansi
Guide

Chicken Inasal in Bacolod: Tangy, Not Sweet

Why the Bacolod version tastes nothing like the one you'll find in Manila, what to order alongside it, and when the MassKara Festival runs this year.

Read the guide
The Masskara Chicken Inasal dining room, with timber booths and reclaimed wood walls
Franchise

Franchising in the Philippines: What You're Actually Buying

What a food franchise really gives you, what it costs you in autonomy, and how to start a conversation about opening a branch of your own.

Read the guide

Grilled to Perfection

Open-flame grilling gives our inasal that signature smoky char and juicy tenderness.

Fresh Local Ingredients

We source only the finest calamansi, annatto, and sinamak vinegar from Negros Occidental.

Generations of Tradition

Time-tested recipes passed down through generations, perfected over decades.

Eight branches and counting

Our Locations

Find the branch nearest you across Negros Occidental and Iloilo. Tap any branch to open it in Google Maps.

Victorias City 1 branch
Inside a Masskara Chicken Inasal branch: the MASSKARA CHICKEN INASAL sign above a striped MassKara festival mural, over a reclaimed-wood counter
New branch

Opening soon in Marikina City!

See you there!

  • Our first branch in Luzon
  • The same charcoal‑grilled inasal
  • Marinade straight from Bacolod
Follow us for the opening date
Have a spot in mind for our next branch? Franchise with us
We'd love to hear from you

Order, reserve, or just
say hello

Booking a table for the family, planning a celebration, or craving inasal tonight — reach us whichever way is easiest for you.

Call us +63 34 435 1749
The neon Masskara Chicken Inasal sign above the counter, with a MassKara festival mask and a relief mural of Mount Kanlaon on the wall behind
What to expect

A real person reads every message. We usually reply within a day — sooner for bookings.

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Reservations, large group bookings, franchising enquiries, or feedback on a recent visit — fill this in and we'll reply by email.